About the organisation

In 2002, the Institute of Mental Health (IMH) launched the Community Addicitons Management Programme (CAMP). It was a 5-year programme which aimed to provide comprehensive services for addiction problems. As a pilot programme, CAMP was able to treat 1000 patients per year, representing a fraction of the estimated number of individuals requiring treatment. With the support of the Ministry of Health, the National Addictions Management Service was set up in 2008 with the intention to meet the growing demand of individuals requiring treatment, especially for problem gambling. Under NAMS, IMH is tasked to build on CAMP’s existing infrastructure and capabilities to meet this high demand for addiction treatment services.

They help behavoural addicts and substance addicts overcome their addiction and recover. Some of these services includes:

• Assessment and treatment of addictive disorders by a multi-disciplinary team of psychiatrists, counsellors, psychologists, and social workers

• Individual, group and family therapy

• Public education talks

• Training for health care and social service professionals
 
• Community liaison to develop services and programmes
 
• Addictions Research

People who thinks they are addicts either in behaviour or substance should visit them to get rid of their addictions. 

Current Situation

Their current website could be improved. There are too much words to begin with and i feel that they should add abit more pictures to spice things up. Other then that the colour of the website is vibrant which emits a plesant feel.  Its not too bright nor too dull thus making it the right choice of colour. So far there hasnt been any training/public talk updates yet and i feel that they should keep the website updated with the latest informations. There are several other similar organisations such as National Council on Problem Gambling, Central Narcotics Bureau, Alcohol Anonymous Singapore, Credit Counselling Singapore, Ministry of Community Development, Youth and Sports and National Council of Social Service are some of the similar organisations. I feel that they could improve by reaching out to more people via media tools such as facebook, twitter etc. People who needs help will know where to find them given the information presented.

youtube.

January 24, 2010

1. What kind of customer value does YouTube provide in the market place?

Youtube enables customer to ‘just watch’ the video as what customers plan to do when visit a video sharing site. Other video sharing sites are troublesome. What i mean by that is customers need to download special software to view the videos. Unlike them youtube uses a software that could be found in almost every single computer. Thus enabling customers to view videos without the hassel of downloading sofwares. Customers also need not become a member to view the videos. It is more like a drive without going through a toll. It is quick and easy. Visit and view.

2. How do businesses like YouTube alter the ways that organisations and customers interact?

Youtube has made a big impact in how organisations and customers interact. Millions or even billions of people from all over the world are visiting Youtube. Organisations are posting ads and even movie trailers to reach out to their customers. The larger the audience, the more people will view their ads. Thus more and more organisations are turning to youtube. Viewers can also ‘grab’ a video from the website and post it up in their blogs for example. This will provide a higher view rate. Viewer can be critiques too and comment or rate about the video. This will tell other viewers if the video is worth to watch.

3. What are the challenges facing YouTube in the future?

There are several challenges that Youtube will be facing in the future. One of which are competitions that arises following youtube’s success. Many video streaming websites are launched to be better then youtube. Metacafe for example post videos that are only ‘acceptable’. By saying acceptable i mean in terms of quality of the video. Clips are analysed before being posted up on the website. Also duplicates are rejected so you wont find two of the same videos. Not only youtube face stiff competition but also youtube face major legal issues over copyright matters. Youtube faces a tough future since there are many trying to ‘gun it down’.

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