youtube.
January 24, 2010
1. What kind of customer value does YouTube provide in the market place?
Youtube enables customer to ‘just watch’ the video as what customers plan to do when visit a video sharing site. Other video sharing sites are troublesome. What i mean by that is customers need to download special software to view the videos. Unlike them youtube uses a software that could be found in almost every single computer. Thus enabling customers to view videos without the hassel of downloading sofwares. Customers also need not become a member to view the videos. It is more like a drive without going through a toll. It is quick and easy. Visit and view.
2. How do businesses like YouTube alter the ways that organisations and customers interact?
Youtube has made a big impact in how organisations and customers interact. Millions or even billions of people from all over the world are visiting Youtube. Organisations are posting ads and even movie trailers to reach out to their customers. The larger the audience, the more people will view their ads. Thus more and more organisations are turning to youtube. Viewers can also ‘grab’ a video from the website and post it up in their blogs for example. This will provide a higher view rate. Viewer can be critiques too and comment or rate about the video. This will tell other viewers if the video is worth to watch.
3. What are the challenges facing YouTube in the future?
There are several challenges that Youtube will be facing in the future. One of which are competitions that arises following youtube’s success. Many video streaming websites are launched to be better then youtube. Metacafe for example post videos that are only ‘acceptable’. By saying acceptable i mean in terms of quality of the video. Clips are analysed before being posted up on the website. Also duplicates are rejected so you wont find two of the same videos. Not only youtube face stiff competition but also youtube face major legal issues over copyright matters. Youtube faces a tough future since there are many trying to ‘gun it down’.
